top of page

Design Thinking: Revolutionising Corporate India!

Thinking through strategic transformations in the way we do business...

When an organization decides to engage in ensuring every employee and every part of the organization is educated, encouraged and rewarded to go above and beyond routinely executing their roles, that organization becomes truly unstoppable!

Design Thinking, or process-driven Innovation does just that. Through this process, businesses look both inwards and outwards and create a culture of exceeding their own highest expectations: time after time.

Tim Brown, the CEO of IDEO, defines Design Thinking as 'Design Thinking is a human-centred approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success'.

The summarized model looks like:

Given the tremendous potential Design Thinking holds to unlock, unleash and harness the potential of companies, it is surprising how few companies in India pursue this as a critical management practice. There is so much potential that lies here!

Lack of knowledge, reliable dipsticks and credible process partners are some of the major reasons.

Happily, XENAXIOUS has been launched, in collaboration with the world renowned Institute XLRI, to help an organization embark on this magical journey, by helping it measure its Innovation Quotient through a proprietary tool. And Absolute Spark Solutions LLP, a leading consulting firm, has the expertise and the experience, to lead a company through a journey of Innovation & Design Thinking.

With the mission to make Corporate India successful, it is up to the future oriented Corporate Leaders to make the most of this!

For more information, please visit or write in to

What are you waiting for?

#innovation #measuring_innovation_quotient #designthinking #truepotential

4 views0 comments
bottom of page